Chalk & Cheese
︎︎︎ Editoral Design, Copywriting, Type Design
How can we use type design and book layout to celebrate ‘difference’ and the relationships that thrive because of it?
Chalk and Cheese
Mission:
To challenge the stigma around class and difference, celebrating relationships that thrive because of it
Insight:
UK class divides in our generation remain an enormous problem, however on a personal level, we are aware of many other friendships and relationships that have found value in each other and accepted their differences.
Execution:
Visualise class divides in the UK through designing two typefaces, (one each) that represent and draw reference from, our upbringings and class differences.
Create a book of stories of friendships and relationships of ours that Use the typeface to display stories
To challenge the stigma around class and difference, celebrating relationships that thrive because of it
Insight:
UK class divides in our generation remain an enormous problem, however on a personal level, we are aware of many other friendships and relationships that have found value in each other and accepted their differences.
Execution:
Visualise class divides in the UK through designing two typefaces, (one each) that represent and draw reference from, our upbringings and class differences.
Create a book of stories of friendships and relationships of ours that Use the typeface to display stories
