My Role: A pitch-winning idea to help Fortnum & Mason increase sales outside of Christmas gifting occasion
Brief: Build a consumer communications plan for Fortnum’s as a modern British heritage brand, rooted in summer time joy, that is relevant all year round
Idea: Fortnum’s Maisons. Beach huts are synonymous with both British heritage and seaside summertime. They create an opportunity for F&M to pop up in new locations around the UK and make a splash when consumers are experiencing joy during the summer. Fortnum & Mason will give holiday makers a little slice of Fortnum’s magic with pop-up beach huts, Fortnum’s Maisons, appearring on some of the UK’s most desirable beaches.