Work
Not Work
JD & Nike
Gen Z hate advertising. How can we approach JD’s version of Nike Air Max Day in a way that feels rooted in their culture?
Opportunity
On the day when everyone is fighting for the same air. There’s an opportunity for the King of the Streets to stand out by doing something more grounded.
Our Idea
Inspired by the underground rave culture of Manchester in the 90s, we create a raw gig experience in a urban location.
Then we’ll hone in on “Maxxed Out”
On the day when everyone is fighting for the same air. There’s an opportunity for the King of the Streets to stand out by doing something more grounded.
Our Idea
Inspired by the underground rave culture of Manchester in the 90s, we create a raw gig experience in a urban location.
Then we’ll hone in on “Maxxed Out”
Driven around by talent leading up to the event. Base-pulsing, head-turning.
All vehicles bring sound, but one special van brings the noise. A complete dj-RIG and PA on wheels.
One car is loaded with the new Pulse product. The boot slides up with pneumatics to reveal an air-lock cabinet stacked with backlit shoeboxes.
One car is loaded with the new Pulse product. The boot slides up with pneumatics to reveal an air-lock cabinet stacked with backlit shoeboxes.
A string of local acts and DJs arrive in vehicles over the course of the event, all FLEXING select Airmax product.
One car is loaded with the new Pulse product. The boot slides up with pneumatics to reveal an air-lock cabinet stacked with backlit shoeboxes.
My role: Creative concept & mockup design
daisy.bourne1@btinternet.com