LEGO — DaisyBourne

Daisy Bourne

Work
Not Work
LEGO

LEGO’s Play Unstoppable campaign is all about closing the gender play gap.

We created fun content to encourage girls to think a little differently, be inspired by some of their favourite female creators and see where their creativity could take them.

We created collaborated with 3 epic talent in 3 epic cities, NYC, London & Munich. For each we created an online and inperson session as well as TikTok & Instagram content.

The workshops were loved by the kids and parents, and the project was featured in articles like this.

Daisy Bourne

LEGO’s Play Unstoppable campaign is all about closing the gender play gap.

We created fun content to encourage girls to think a little differently, be inspired by some of their favourite female creators and see where their creativity could take them.

Cabeza Patata: Imagination

Jessie Bluegrey: Self-Expression

Toastymarshmellow: Gaming

London IRL Workshop