Schweppes — DaisyBourne

Daisy Bourne

Work
Not Work
Schweppes

We were asked to engage consumers through bar experiences under the Schweppes strategy ‘Born Social’

The problem is, are bars actually that social? Or do we just sit in our bubble of friends at separate tables in the same room?

The idea is to redesign playful seating in bar spaces to encourage social interaction.

Results

The idea was including in the global toolkit for the campaign across all Schweppes key markets. We produced scalable ideas from bronze, silver and gold depending on the venue and the budget.

Smaller scale example below.

Daisy Bourne

We were asked to engage consumers through bar experiences under the Schweppes strategy ‘Born Social’ The problem is, are bars actually that social? Or do we just sit in our bubble of friends at separate tables in the same room?

The idea is to redesign playful seating in bar spaces to encourage social interaction.

Results

We were asked to engage consumers through bar experiences under the Schweppes strategy ‘Born Social’

The problem is, are bars actually that social? Or do we just sit in our bubble of friends at separate tables in the same room?